Brook Preloader

A process focused on the user and conversion

The best way to guarantee empathy and interaction on the site is through an outstanding user experience (UX) complemented by a solid user interface (UI). The UX and UI must always go hand in hand to maximize user interactions.

The design of the UX (user experience) is more technical and analytical. It involves a lot of research to analyze and optimize the customer experience. There is a heavy presence of psychology and sociology behind this process, where all possible types of public must be identified in order to create a specific and effective experience for each of them. On the other hand, the user interface is more in line with graphic design.

It's how a site looks and feels,

as well as how it works. Translate the strengths and voice of a brand on the screen. UX and UI complement each other, working together to create an exemplary product.

Objective analysis - People - Workflows - Competition Analysis

The user-centered design begins by setting objectives and goals. It establishes the basis for strategy, design, content and information architecture (IA). Business priorities often lack knowledge about the authentic needs of users. What is perceived as amazing and important for users is not always what we perceive as amazing for us.
In the research stage, we help you discover knowledge gaps and align your assumptions with the user's real expectations. Additionally we identify a strategy to meet what users want and your business objectives. Our analytical and research-oriented approach offers strategic information about your clients' reactions and interactions with your digital presence (web, app or any other digital channel).
Information architecture - Designs - Prototypes

Ensuring that the visual structure and presentation of content on an application is intuitive, as well as correlated with the mental models and expectations of existing users, is a cornerstone of the UX design. We ensure that the right information is presented in the right way, in the right place and at the right time.
Wireframing is the best way to visualize data structures and represent user interface features. It allows effective communication between team members and, more importantly, allows early testing of workflows, navigation and general data structure.
Branding - Unique and recognizable appearance

The visual appeal of your product has a great impact on users. Although the information architecture of a product is important, it does not facilitate participation by itself. We employ a user-centered design to produce a consistent, predictable and desirable effect on the target audience. By targeting users on a deeper and emotional level, we make the user experience deeper. The change in experience is achieved by provoking an emotional response in the user, that is linked to their actions and achievements.
One of the main purposes of UX design is to add context to the natural behavior of users and, in doing so, provide them with a story that they can draw from the experience. We also ensure that your product is part of the unified entity of your brand and is presented with the required degree of integrity.
4- QA
Test - identification - understanding

From user scenarios to specific functionalities, we test your UX and work hand in hand with your team to evaluate, adjust and optimize all the items that are necessary to ensure an excellent user experience through the proposed interface.

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I’m available for commissions and collaborations, and i’m excited to hear from
about new projects.